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AFC Certificate in Strategy and Planning (ACSP)
ACSP Programme Overview
The ACSP is an applied initiative designed to advance the development of established and emerging leaders in football with the perspective, skills and tools needed to develop effective strategic plans in an evolving football ecosystem.
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This programme guides participants through strategic planning theory, practical examples, and hands-on activities to help them create, deliver and manage strategic plans that align with the goals and vision of their respective organisations.
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The ACSP is designed for decision-makers within the AFC’s MAs, RAs and all other football stakeholders. The three-month online programme consists of comprehensive modules covering various aspects of strategic planning, including:
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Understanding Strategic Planning Theory
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Roles and Responsibilities in Strategic Planning
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Designing, Delivering and Managing Strategic Plans
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Identifying Success Factors and Avoiding Pitfalls in Strategic Planning
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Engaging and Aligning Stakeholders with Strategy
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Participants will learn to translate vision into actionable tactics, align teams and provide clear targets and roadmaps for achieving organisational goals. The programme emphasises the importance of the planning process over the document itself, ensuring clarity, focus and continuous refinement to adapt to changing circumstances.
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Upon completion, graduates will be equipped with the necessary competencies to elevate their organisations’ strategic planning capabilities, drive continuous improvement and growth, and contribute significantly to the success of their organisations.
Key Topics of ACSP
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Introduction to Strategic Planning in Football
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Roles and Responsibilities in Strategic Planning
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Designing Effective Strategic Plans
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Delivering and Managing Strategic Plans
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Identifying Key Success Factors and Avoiding Pitfalls in Strategic Planning
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Engaging and Aligning Stakeholders with Strategy
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Conducting Situational Analysis and Environmental Scanning
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Developing Measurable Goals and Objectives
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Resource Allocation and Budgeting for Strategic Initiatives
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Implementing and Monitoring Strategic Plans
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Adjusting and Adapting Plans to Changing Environments
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Evaluating and Learning from Strategic Outcomes
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Communicating Strategic Plans to Stakeholders
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Embedding Strategic Planning into Organisational Culture
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Utilising Strategic Planning Tools and Frameworks
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Other Information
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Mode of Delivery: Asynchronous (online private studies)
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Platform: AFC ACE Learning Management System (LMS)
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Duration: Three Months
Application Criteria
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Each Member Association (MA), Regional Association (RA) and AFC Stakeholder is entitled to nominate any number of staff members to participate in the programme.
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Independent applications are welcomed from:
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those working in or connected to the football or sports industry.
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those passionate about football.
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Applicants must be fluent in English (written and spoken).
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Applicants must possess fundamental knowledge of football operations.
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Applicants must be highly motivated, self-directed and dedicated.
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